The John Gruber Experience

Category: Case Study

Categories
Case Study Feature

The Fox Network at Comic-Con

Fox Network Comic–Con 2018 Campaign The Orville

Information

Fox Network launched a Comic–Con campaign for the new season of The Orville. We created a unique Out of Home marketing strategy: customized rickshaws.

The Opportunity

Fox turned to VIP Outdoor Media to create a unique Out of Home marketing experience for Comic-Con 2018.

My Responsibilities

  • Photo editing and enhancement of publicity photos

  • Creating rider’s flyer handouts 

  • Edited case study’s copy to have a higher reading score and SEO ranking.

  • Created Case Study’s landing page

Result

We created fully wrapped, branded, and customized Pedicabs during Comic-Con 2018, promoting Fox’s new TV series The Orville.

Objective

Like many companies with a robust Comic-Con International presence, Fox wanted to make a splash to promote the return of their science fiction comedy-drama series, The Orville. To ensure they had a creative way to stand out with OOH Advertising during San Diego’s busiest season, Fox enlisted the help of VIP Outdoor Media to craft a customized mobile media campaign sure to turn heads.

The Solution

Upon finishing the campaign, we wanted to use the photos taken during the guerrilla photoshoots for promotional material. I enhanced the images using Photoshop and utilized them in various digital outlets.

For other examples of Comic-Con case studies, go to my case study for CBS 

Fox Networks Orville Pedicab
Recent Posts
Categories
Case Study Feature

CBS Takes Comic-Con to a New Level

cbs-star-trek-hero

CBS Comes to Comic–Con San Diego

Custom Pedicab: Comic-Con 2017-2018

Information

Year after Year, CBS relies on VIP Pedicab and partners VIP Outdoor Media and Elite Pedicabs for unique and innovative Comic-Con solutions

The CBS Star Trek Captains Chair

My Roles:

Social media content strategy
Social media project management
Photoshop image enhancements
Case Study creation
SEO for case study
User Experience for case study

Markets:

San Diego, Gaslamp District, San Diego Comic-Con, SD Convention Center
Duration:
5 days during SD Comic-Con 2017-2018

Objective:

Once again, CBS turned to VIP Pedicab, VIP Outdoor Media and Elite Pedicab. This time, to promote their reboot of the iconic classic Star Trek at San Diego Comic-Con. Again, the week of Comic-Con is insanely hectic, with masses of people crowding downtown San Diego and many brands vying to compete with each other. The added challenge is, how do you top a dome pedicab and a mobile media center? CBS knew they needed to come up with a campaign that would boldly go where no campaign had gone before! (sorry, it had to be said)

Solution:

What is the most coveted chair in the Star Trek universe: The captain’s chair. Let them have their thrones of swords; this chair commanded the Enterprise. Ten pedicabs were customized to look like the iconic captain’s chair of James T Kirk. VIP drivers wore more than T-shirts; they wore the most iconic uniform ever: Star Fleet.
As always, VIP Pedicab keeps production costs down with our in-house fabrication team, which stepped up its creativeness to pay homage to the immortal chair. These helped the campaign meet Comic-Con’s sheer magnitude. They were such a hit, CBS saved the Star Trek Pedicabs for future Comic-Cons in San Diego.

Campaign Details:

Ten pedicabs, specially designed to look like Captain Kirk captain’s chair from Star Trek, offering free rides up to 10 hours per day, all week during Comic-Con. The recurring campaign, 2011-2015, and counting.

Campaign Results:

Over 800,000 impressions generated over five days. (and counting) Thousands of organic shares and likes across social media platforms.
The CBS Under The Dome Custom Pedicab: Comic-Con 2013-2015

CBS custom pedicab for the Under the Dome TV series. One of several custom projects made for Comic Con.
CBS custom pedicab for the Under the Dome TV series. One of several custom projects made for Comic Con.

CBS Under The Dome Custom Pedicab

My Roles:

Social media content strategy
Social media project management
Photoshop image enhancements
Case Study creation
SEO for case study
User Experience for case study

Markets:

San Diego, Gaslamp District, San Diego Comic-Con, SD Convention Center

Duration:

5 days during SD Comic-Con 2013-2015

CBS Under The Dome custom pedicab

Objective:

CBS wanted to promote their new show Under The Dome at San Diego Comic-Con. The week of Comic-Con is insanely hectic, with masses of people crowding downtown San Diego and many brands vying to compete with each other, so CBS knew they needed to come up with a campaign that was unique, exciting and memorable.

Solution:

With the insanely hectic and illuminating Comic-Con, driving hundreds of thousands of visitors, annually, to San Diego, 10 VIP Pedicabs swarmed around downtown and the waterfront, offering free rides to anyone—compliments of CBS!

VIP Pedicabs at Comic-Con were no ordinary Pedicabs! The cabs we under a dome inspired by the series, echoing the Under The Dome brand, and VIP drivers wore Under The Dome T-shirts.

VIP Pedicab keeps production costs down with our in-house fabrication team, which stepped up its creative touch with stunning Under The Dome pedicabs. These helped the campaign meet Comic—Con’s sheer magnitude. For a cost-efficiency,

CBS used the dedicated creative pedicabs for future Comic—Cons in San Diego.

Campaign Details:

Ten specially designed Under The Dome pedicabs, offering free rides up to 10 hours per day, all week during Comic-Con. The recurring campaign, 2013-2015.

Campaign Results:

Over 80,000 impressions generated over five days. (per year) Thousands of organic shares and likes across social media platforms.

CBS bike bar. All patrons had to petal.
CBS bike bar. All patrons had to petal.

The CBS Mobile Screening Room: Comic-Con 2015

My Roles:

Social media content strategy
Social media project management
Photoshop image enhancements
Case Study creation
SEO for case study
User Experience for case study

Markets:

San Diego, Gaslamp District, San Diego Comic-Con, SD Convention Center

Duration:

5 days during SD Comic-Con 2015

Objective:

CBS came to us merely two weeks before Comic-Con 2015 with a specific project in mind. They wanted us to transform one of our bar bikes into an interactive, multi-media mobile screening room to promote their new Late Show host Stephen Colbert. We had never done anything of this nature, especially with such short notice, but that did not stop us. We accepted.

Solution:

We worked day and night to make modifications to the bar bike. Ultimately, we decided to add black vinyl strips as well as a metallic chrome finish around the exterior of the bike for aesthetic detail. Then we added a functional LED TV and display strip on the sides of the bike, which played snippets from the Late Show with Stephen Colbert, as well as seven other CBS shows, including Scorpion, Limitless, Under the Dome, Cordan, and Zoo.

During Comic-Con, We allowed patrons to ride around on the bike and experience the media bike firsthand, which proved to generate extraordinary social media impressions.

Campaign Details:

One modified bar bike equipped with a functional LED display around the perimeter, interactive rides around downtown San Diego during Comic-Con week.

Campaign Results:

Over 80,000 impressions generated over five days.

Recent Posts
Categories
Case Study

UCSD Online Media Kit

Lear on the Second Floor Homepage
Homepage for the website "learonthe2ndfloor.com."
Lear on the Second Floor Homepage
Lear on the Second Floor Media Kit

The Perfect Match Opera and Social Media

Lear on the 2nd Floor

learonthe2ndfloor.com

For years Opera Composers have sent out press kits to Opera houses and performance groups. In them, they would include a CD of the audio track, a DVD, a synopsis and the Libretto for the opera. When Anthony Davis and Allan Havis, composer and librettist for the opera “Lear on the 2nd Floor,” wanted to market their opera, they decided to try and do so online. They initially contacted me to create a website; but as we discussed their needs, we decided to expand the online marketing to include Social Networking. The Opera, a contemporary version of Shakespeare’s King Lear, addresses the issue of Alzheimer’s and the impact on both patient and relatives. With SEO and Social Media, the opera is reaching out to the global Operatic, Shakespearian, and Alzheimer communities. This is one of the first online marketing campaigns for an opera composition. In addition to marketing the Opera, the website was used by the Composer for lectures around the world.

Lilith was the second online opera press kit. Like Lear, the composer will also use it for lectures. Lilith was more complex in that it integrated a SoundCloud playlist of the Opera. Like Lear all the scenes were separated. Unfortunately, the only video of the complete performance was the concert. In order to break it down into scenes, the composer had to follow along with the sheet music and instruct where the breaks should be for each scene.

The Lilith Opera had two timelines: one in the Garden of Eden the other in modern times. The feel of the site needed to capture this using Edvard Munch’s Madonna (the “logo” for the Opera) as a background and modern font and look for the website.

The home page for the Lilith website.
The home page for Liliththeopera.com website.

Lilith

liliththeopera.com

The Music Page for the Lilith website.

The music page with the SoundCloud playlist embedded in the Lilith website.

Recent Posts