Fox Network Comic–Con 2018 Campaign The Orville
Information
Fox Network launched a Comic–Con campaign for the new season of The Orville. We created a unique Out of Home marketing strategy: customized rickshaws.
The Opportunity
Fox turned to VIP Outdoor Media to create a unique Out of Home marketing experience for Comic-Con 2018.
My Responsibilities
Photo editing and enhancement of publicity photos
Creating rider’s flyer handouts
Edited case study’s copy to have a higher reading score and SEO ranking.
Created Case Study’s landing page
Result
We created fully wrapped, branded, and customized Pedicabs during Comic-Con 2018, promoting Fox’s new TV series The Orville.
Objective
Like many companies with a robust Comic-Con International presence, Fox wanted to make a splash to promote the return of their science fiction comedy-drama series, The Orville. To ensure they had a creative way to stand out with OOH Advertising during San Diego’s busiest season, Fox enlisted the help of VIP Outdoor Media to craft a customized mobile media campaign sure to turn heads.
The Solution
Upon finishing the campaign, we wanted to use the photos taken during the guerrilla photoshoots for promotional material. I enhanced the images using Photoshop and utilized them in various digital outlets.
For other examples of Comic-Con case studies, go to my case study for CBS
