The Heart of The Golden Triangle:
Business Sales Infomercial Made Using Adobe Character Animator
Arroy Grande Rd San Diego CA
Social Media Campaign for Non San Diego Markets
The Heart of The Golden Triangle: Del Mar San Diego
In Real Estate, the term “time is money” is a given. Property that sits unrented or for sale is a money pit. All production schedules have a very short timeline. Although projects have to be completed quickly they also have to be good.
Online Marketing Real Estate Social Media & Web Design
Managing A Company’s Online Presence
The Opportunity
Top Notch needed someone to manage their Internet presents. Their social media was getting no interest. Also, their websites, being controlled by strict proprietary CMS systems, needed to be more user-friendly and have an update to the design.
Top Notch’s Social Media, websites, and blog needed constant content updates. Social Media Feed, websites/blog post had to be created. Additionally, paid media campaigns had to be managed for Zillow and affiliate websites. All the assets had to be created and distributed quickly as soon as the listing was added to the MLS.
Images,
The images (anywhere from 20 to over 90) and copy were provided by Top Notch. Not only did the images need to be enhanced but they also needed to be copied and cropped for the required 4×5 format.
Videos
Virtual walkthrough videos needed to be made from the still images. The videos not only needed to inform the customer but sell the dream.
My Responsibilities
-
- Manage Social Media Feed
- Produced Videos
- Animated photos
- Composed background music
- Created Templates
- Photo Enhancement
- Cropped to 4×5
- Noise reduction
- Edited multiple images at once in Adobe Bridge
Objective
Top Notch and I discussed what they needed. We decided to focus on the following:
- Create engaging Social Media Post for Facebook and Instagram
- Create virtual walkthrough videos from still images taken by the Realtor. Videos needed to be optimized for YouTube, Facebook, Instagram, and websites.
- Manage Social Media accounts.
- Manage paid media campaigns
- Manage CMS and content for websites and blog.
- Research Analytics for Social Content and websites to enhance UX, SEO, and hashtag performance
- Fast turn–around
The Solution
Since the Real Estate Market is fast-paced, we used an agile project management method. Weekly sprints consisted of tasks from multiple projects based on ROI. Since quality and time were constants, the scope was the variable. Our Minimum Viable Product (MVP) was based on the budget for the listing, dictated by the ROI, and the current workload.
Using in-house-made templates for video graphics and video scenes, we were able to streamline the video production resulting in a 50% reduction in production time. By creating the background music in-house we were able to tailor the music to our needs. By making our unique music, we also eliminated copyright issues and concerns that stock music may associate our brand with another company.
Results
Since implementing new campaigns, 150% increase in both impressions and interactions. The new campaigns boosted sales/rentals.
Top Notch Social Media Feeds