The John Gruber Experience

Social Media Post for TNN
PlayPlay

Social Media Promotion for TNN Beauty School. Clips AI Generated

Stock Footage Social Media Post
PlayPlay

Video Made With Stock Footage

previous arrow
next arrow

AI or Stock Footage Which To Use?

Think AI Generated Content Will Replace
Your Content Creator?

Think again

Using AI tools.

I used a video AI tool to generate the video. I made the music. It took me most of my 1200 credits to get the model to do what I wanted—sort of. It took two days to assemble this, and I’m still unhappy with the dialog. In comparison, I took about a day to do my last video post using stock footage. 

Here are the takeaways:

  1. It cost me $10 for 1200 credits; it took 30 credits to make a 5-second video.
  2. Some things it never could generate. The model blowing a kiss to the camera made her vape. I altered the prompt to say, “Blow a kiss to the camera, “she brought a camera lens, wearing sunglasses up to her mouth, and kissed it. I altered the prompt again to say blow a kiss to me (the viewer), and she gave a very erotic kiss to a woman who walked up to her on the street.
  3. The AI tool wouldn’t allow me to use a short video of the model turning right and then looking back over her shoulder, citing it was inappropriate. Really, you create a scene where she molests a woman’s mouth with her tongue on the street, but this is inappropriate? What happens if you’re making a horror movie trailer?
  4. The text-to-voice feature didn’t really speak naturally. Using punctuation did help, but guess what? There was more rendering and credit burning. 
  5. Your videos must be short (5 or 8 seconds with the tool I used). Tools are getting better but it will cost you.

In short, AI is good for the following:

  • Better results than Google for search. 
  • A good starting point when you’re staring at a blank page. 
  • If you are not working with a brand identity or style guidelines, you can use AI for quick graphics and short videos for Social Media.
  • Commenting computer code. I used this on code I did years ago and forgot what the code did.
  • Coding, but you better check it. I suggest you add a comment code to your programming prompt.