Info graphic for Illumina
Idea and Concept
Illumina (https://www.illumina.com) is trying to makeover its image—and the genetic engineering industry itself—as a friendly, warm, humanitarian company saving the world from cancer and Alzheimer’s Disease. This graphic will embody that message with visual storytelling communicating the good done by Genome Sequencing.
Target Audience
- Educated 30—40-year-old
- Moderate leaning politics
- Gender-neutral
Tools Used to Create Design
- Masking
- Adjustment layers
- Smart Objects
- Smart Filters
- Non Destructive Dodging and Burning
- Layer Clipping
- Layer Effects
- Warp Transform
Key Tools and Techniques Used
The project used three images from creative commons: the girl blowing on the flower, a bee, and the DNA Strand. The girl is used to associate with Illumina’s current branding, which also uses a little girl and a flower. The DNA Strand’s color was changed to match Illumina’s logo color. It also had to be warped transformed. The girl was the most challenging. The file did not fill the page, so the image had leaves added above her head. The image had to be flipped horizontally and lighted with a smart blur applied to remove imperfections in her skin and to remove jpeg artifacts. The entire image had two dodge & burn layers (50% grey overlay) to allow nondestructive dodging and burning. Finally, the image had an overlay color layer of Illumina’s logo color to give warming to the entire piece.
