The John Gruber Experience

GDS Identity Package

Gruber Design Studio Identity Package

Idea and Concept

Gruber Design Studio needed a professional look to distance itself from its developer origins. 

Challenge

To create a fashion forward look for tech.

Target Audience

  • Corporate and Tech Startups
  • Software/Tech Development needing a professional aesthetically appealing persona

Tools Used

  • Character Styles
  • Paragraph Styles
  • Master Pages
  • Spot Colors: Black, PANTONE P 118-7 U

Techniques

Created several character, paragraph and object styles