Rady School of Management Billboard
Idea and Concept
Although Rady School Of Business Management is part of UCSD, they are trying to establish their own identity. Using Rady’s unique building along with the tagline, the billboard would capture the attention of I5 freeway travelers.
Target Audience
- Educated 18—40-year-old
- Perspective Graduate Business Degree students
- Perspective UCSD Undergraduate students looking for a business minor
- Parents of Students
Tools Used to Create Design
- Freehand Gradient
- Gradient Mesh Tool
- Clipping Masks
- Pen Tool
- Rectangle Tool
- Eyedropper Tool
Key Tools and Techniques Used
Finding a picture of the Rady Wells Fargo Building in Wiki Commons, I traced the building. While in outline mode, I selected the actual colors from the image to use in the gradient. Although not traced, I took other pictures to use for reference in areas block by trees.